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PR

3
1. 4
1.1. 4
1.2. 7
1.3. 10
1.4. 13
2. 㳿 PR 15
2.1. ̳ PR- 15
2.2. ֳ PR- 15
3. ֳ - 17
4. PR- 18
4.1. PR 18
4.2. PR 19
4.3. 20
21
22

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C :

3 IJ 1. Ͳ Ͳֲ ϲȪ² 5 1.1. 5 1.2. 7 1.3. 10 IJ 2. ˲ IJҲ Ͳò в 14 2.1. 14 2.2. 17 2.3. 18 2.4. 24 IJ 3. ˲ ֲ Ͳò в 36 3.1. 36 3.2. 43 50 ί ˲ 53

4 IJ 1. Ͳ Ͳֲ ϲȪ² 6 1.1 ˲ 6 1.2 ֲ 8 1.3 ̲ 11 IJ 2. ˲ IJҲ Ͳò в 15 2.1 Ͳ-̲ в 15 2.2 ˲ ϲȪ 21 2.3 ˲ ϲȪ 27 IJ 3. ˲ ֲ Ͳò в 33 3.1 ˲ ϲȪ 33 3.2 ֲ Ҳ IJ 40 47 ί ˲ 50

PUBLIC RELATIONS ( )

1. . 2. . 2.1. 󅅅.. 2.2. 腅.. 2.3. 󅅅 2.4. 腅. 3. 㳿 PR.. 3.1. ̳ PR 3.2. ֳ PR 4. ֳ -. 5. PR 5.1. PR 5.2. ⅅ.. 5.3. PR 6. ꅅ 7. ˳..

(2 ʲ )

̲ 3 1. 5 2. 8 3. "" 9 4. 10 5. "" 12 6. SWOT-. 15 7. ʻ 17 21 23

2 1. 5 1.1. 5 1.2. 9 1.3. 22 2 25 2.1. 25 2.2. 30 2.3 30 2.4. 37 2.5. 41 42 3.1 42 3.2. . 49 52 56 59

3 1. 5 1.1 5 1.2 8 2. 20 2.1 Գ - 20 2. 2 23 2.3 31 3. 37 42 ˳ 44 46

3 1. 5 1.1 5 1.2 8 2. 20 2.1 Գ - 20 2. 2 23 2.3 31 3. 37 42 ˳ 44 46

3 IJ 1.Ͳ IJҲ ϲȪ 7 1.1.Ͳ ʲ 7 1.2. ˲ ʲ 12 IJ 2. ˲ Ҳ ϲȪ " " 22 2.1.Ͳ-̲ ϲȪ " " 22 2.2.˲ Ҳ Ҳ ϲȪ " " 29 IJ 3. ϲ Ҳ Ҳ ϲȪ " " 33 36 ˲ 39 44

Ҳ ϲȪ²

̲ υ.. 3 IJ 1. -òͲ ֲ Ҳ ϲȪ... 5 1.1. 5 1.2. .... 12 1.3. - 򳅅. 20 IJ 2. Ҳ ϲȪ² " ".... 30 2.1. ................................................ 30 2.2. - 腅 32 2.3. ... 55 IJ 3. Ҳ " "................................................................................................................... 63 3.1. - 䳿 .................................................................... 63 3.2. " "................................. 71 .................................................................................................................. 83 ..................................................................... 86

Ҳ ϲȪ²

̲ υ.. 3 IJ 1. -òͲ ֲ Ҳ ϲȪ... 5 1.1. 5 1.2. .... 12 1.3. - 򳅅. 20 IJ 2. Ҳ ϲȪ² " "...... 30 2.1. ................................................ 30 2.2. - 腅 32 2.3. ... 55 IJ 3. Ҳ " "................................................................................................................... 63 3.1. - 䳿 .................................................................... 63 3.2. " "................................. 71 .................................................................................................................. 83 ..................................................................... 86